earnings per click
August 31, 2023

What is EPC in Affiliate Marketing

EPC also known as earnings per click is by far one of the most important metrics for any campaign. It is especially helpful to measure the success of an affiliate marketing campaign. Simply put EPC is the average amount of money you make for each click you get on your content locker or campaign. In this post, we discuss how EPC is used in affiliate marketing and what it affects.

How Is It Calculated?

The formula for calculating EPC is simple. You take the total amount of earnings and then divide it by the total number of clicks to get the EPC. This is applicable by day, by week, by month, by lifetime, and much more.

EPC = Total Earnings / Total Clicks

Let’s look at an example. You earn $10,000 promoting your OGAds content locker and you get 6,400 clicks. To calculate your EPC you’d do the following.

$10,000 / 6,400 clicks = $1.56

In this case, our EPC would be $1.56.

calculate EPC from earnings and clicks

What Affects Your EPC

There are several factors that affect your EPC. These include the following:

  • The traffic quality plays a massive role in your EPC. If the traffic is highly targeted and interested in your niche or incentive then your earning potential is much higher.
  • The traffic location also affects your EPC. This is because different locations can qualify for specific offers. Locations such as the US pay higher thus increasing your EPC for each conversion.
  • The conversion rate is the percentage of clicks that result in a conversion. A higher conversion rate means that a higher percentage of your clicks are converting. This can sometimes correlate to a higher EPC depending on other factors.
  • The payout for an offer is the amount you get paid for an offer being completed. If the payout is higher, then the amount you make per conversion will be higher, resulting in a higher EPC.

What is a Good Earnings Per Click?

You might not like this answer but this depends on many factors. For example, the biggest one when promoting with OGAds is your traffic quality and the location. If the majority of your traffic is from India you’ll likely have low earnings per click due to promoting offers that have a low payout. Now, if the majority of your traffic was from the United States, you’ll have a higher EPC compared to traffic from India. This is because offers from the United States have a higher payout and the traffic is considered tier 1.

Generally speaking, a good earnings per click in affiliate marketing is anything above $0.40. However, for some niches, they may get a much higher EPC. Or, when networks such as OGAds have a burst offer you’ll generally see much higher earnings.

It is important to note that a good EPC is not the only important factor. You should look at other factors such as bounce rate, conversion rate, click-through rate, and your overall payout or amount earned. However, when using OGAds we highly recommend focusing on your EPC.

ogads all time shout


EPC is an important metric for affiliate marketers as it helps them to measure the success of their campaigns. By understanding how EPC is calculated and what factors affect it, you can optimize your campaigns to generate higher earnings per click. Remember to focus on getting highly targeted traffic, optimize landing pages, and try different niches. The root of marketing is testing and optimization. If you do this, you’re guaranteed to eventually become successful. If you’re having issues with methods, or driving traffic we recommend our learning platform to become a better affiliate marketer.