Let's just get to the point. Being verified on a social media platform is a big deal, most notably on Instagram. It immediately gives more weight to whatever comment you make on another post. Ranks higher in the comment section, attracts more eyeballs. Subconsciously people will assume you are somehow relevant and will want to know why.
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But comments are not exactly what I would recommend focusing on despite that method once being astronomically successful a few years ago as mentioned in the 'ancient methods' article. Comments can be used for organic/generic reach for the account but don't expect much traffic anymore from IG comments, it is simply too risky to directly promote a landing page through comments and can lead to the loss of your verified account. (A costly mistake)
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What I recommend is the following: Create Instagram Ads on a 'burner' account, then instruct the audience to send a DM to the verified account, where you can have a bot/VA auto reply giving them instructions on how to find your landing page. (avoid directly linking anything!)
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By using a verified account you absolutely will experience a higher CTR/CVR with higher ROI than without the verified account. At least a 20% increase in your ad ROI. This difference is often what defines a profitable ad campaign from a failed campaign. Once you have consistent profitability, you will be able to scale the budget quickly and become a top earner!
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Buying a verified account can be expensive, but in the long run if you can increase your ads traffic ROI, then it is totally worth it! By switching to an implemented verified account, I and multiple others that I know personally have generated $thousands more in profit per day and that was proven to be worth almost $Millions over it's lifespan so far.
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Moral of the story: Use verified accounts to increase ads traffic CTR!