Are you looking to run ads on Telegram? Well, look no further. In this guide, we’re going to discuss Telegram ads through the ad platform. Or how to use alternative methods such as influencer partnerships or sponsored posts in popular channels.
Before we continue, we assume you already have a Telegram account. If not you’ll want to create one.
Getting started with the official Telegram Ad Platform is simple. You’re able to use the platform to post in one-to-many channels with 1000+ subscribers.
To start, you’ll need to log in on the ad platform and confirm your login on the app. Once logged in, you’ll proceed with a Personal Account or by Creating an Organization. Organizations are built around Groups and Channels. Linking these items to an organization gives all chat admins the ability to manage advertisements.
Click Create a new ad to start building your new ad. From here, you will see a form with several fields to fill in such as Title, Text, and URL. Something important to note - Telegram only allows links to a channel or bot on Telegram. External links are not allowed.
Once you’ve filled out the form you can set a CPM. This stands for Cost-Per-Mille which is the price per 1000 views for your ad. The minimum according to Telegram is 0.1 Toncoin. Additionally, you can set a budget for the ad. This is the amount you’re willing to spend on the ad.
Ads are displayed solely in public channels with 1000+ subscribers. You can choose which channels your ads will be displayed on by entering their unique link. An example of this would be t.me/ogads. When you are ready to create the ad agree to the Terms of Service and the Ad Guidelines. You’ll then need to wait for the ad to be reviewed. For more information about posting ads on Telegram or the ad status check out Getting Started by Telegram.
As you can see, getting started with ads on Telegram is a simple process. However, there is a downside - you’ll need a big budget to run these ads on Telegram. This amount may vary.
Not everyone has a huge budget to work with Telegram. Let’s dive into some workarounds.
You could directly reach out to admins of large niche-related channels and pay for a shoutout or sponsored post. The great thing about this approach is you can include images, links, or media. All of which would be more flexible than official ads.
Plus, each channel size and niche will vary in price. Which can be a good thing if you’re just getting started and have a smaller budget to start with.
Don’t have a budget at all? Want something cheap? You’ll likely want to make your own channel in this case. You’ll want to set up a niche channel or bot. From here, you’ll want to promote your Telegram link via other social platforms. Good ways to do this would be through Instagram or TikTok reels, and ranking on YouTube.
As you can see getting started on Telegram is thankfully a relatively easy process. You just need to do a bit of homework on finding the best channels to promote on. The best part about Telegram is that you can use it to earn with OGAds.
