tier 1 countries blog post
November 27, 2023

Tier 1 Countries

In affiliate marketing, publishers commonly rank countries into different tiers. This depends on the country's quality of traffic, conversions, and profit for the publishers or the advertisers depending on the offer being promoted. Most publishers recognize three tiers of countries; Tier 1, tier 2, and tier 3. However, in this post, we’re going to solely focus on tier 1 countries.

List of Countries

United States of America
United Kingdom
New Zealand

Please note this list is in no specific order.

tier 1 countries list

Important Note

While we do our best to display the tier 1 countries list, it is subjective to OGAds and does change depending on the source. For example, marketing firms may have their own list of countries and tiers. Sometimes countries do move up or down tiers depending on their current affairs.

Pros & Cons

Pros of tier 1 countries are as follows:

  • Offers usually have a much higher payout which can make it easier to have a profitable campaign
  • Plenty of profitable offers to choose from compared to other country tiers
  • The majority are English speaking countries
  • A massive audience that is constantly growing ensures you always have new traffic coming in

Cons of tier 1 countries are as follows:

  • Lots of competition can make it challenging to find a new and unique way to stand out from the crowd and attract attention
  • Strict regulations on offers such as PIN submits
  • Saturated market. It’s hard to find something new to promote and a unique way to attract people's attention
  • A large portion of the population is using ad blockers. This can alter the effectiveness of your campaign

As you can see there are some great pros to a tier 1 country, as well as some big cons.

Should I Focus on it?

Now, you might be wondering should you focus solely on tier 1 as a traffic source? Well, the answer is… it depends. When using a content locker with OGAds we highly recommend starting with tier 1 traffic. This is going to make you the most money especially when just getting started. In the future, when you start making more money you can consider other tiers for traffic.

Please keep in mind sometimes your traffic is dependent on your niche. You may need to consider switching things up if you’re getting low quality traffic and not earning as much as you’d like. Your earnings will all vary depending on your traffic tier, traffic source (YouTube, TikTok, etc), your niche (Free eBook on Crypto), your landing page, your content locker, and much more. However, we found the most important thing to focus on is your traffic.

world map with dollars and ogads loog


When it comes to affiliate marketing, focusing on tier 1 countries can be a strategic decision. Starting with tier 1 traffic can be a lucrative choice, especially for beginners, but as you grow and gain more experience, you may consider exploring other tiers for traffic as well. All in all, we hope you take this information and apply it to your own marketing campaigns.