Tier 2 Countries

In affiliate marketing, publishers commonly rank countries into different tiers. This depends on the country’s quality of traffic, conversions, and profit from the publishers or the advertisers depending on the offer being promoted. Most publishers recognize three tiers of countries; Tier 1, tier 2, and tier 3. There is no universally accepted standard for these countries. The UN has made a a guideline for classifications. However, in this post we’re going to focus on tier 2 countries.

List of Countries

• Singapore
• Greece
• Argentina
• Cyprus
• Turkey
• Bulgaria
• Bosnia and Herzegovina
• Brazil
• Latvia
• Andorra
• Romania
• United Arab Emirates
• Montenegro
• Hungary
• Japan
• Croatia
• Albania
• Hong Kong
• Malta
• Slovakia
• Belarus
• Macedonia
• Republic of Korea (South)
• Lithuania
• Estonia
• Serbia
• Moldova

Please note this list is in no specific order.

Important Note

While we do our best to display the tier 2 countries list, it is subjective to OGAds and does change depending on the source. For example, marketing firms may have their own list of countries and tiers. Sometimes countries do move up or down tiers depending on their current affairs.

Pros & Cons

Pros of Tier 2 countries are as followers:

• Often have fewer affiliate marketers compared to Tier 1 countries. This provides an opportunity to dominate specific niches in less saturated spaces
• The cost for ads in these countries is typically less than Tier 1. Sometimes enabling a better ROI for your campaigns
• Many Tier 2 countries have a rapid growing internet user base. As it grows, so does your potential customer base. This enables publishers/affiliate marketers to tap into these emerging markets
• Sometimes due to less competition you may experience higher conversion rates
• These countries may have a demand for a localized product or service. You can promote incentive or non-incentive based offers to better resonate with the target audience

Cons of Tier 2 countries are as follows:

• The average purchasing power for Tier 2 countries is lower. However, when using tools such as a content locker this doesn’t matter as much. You’re able to earn from free offers
• There can be cultural and language barriers. This means your product or service may not resonate with the target audience leading to poor performance
• Sometimes these countries have technological limitations. This can cause problems when trying to access certain websites
• The payout for offers for these countries can be smaller than tier 1 countries

Should I Focus on it?

You might be asking yourself whether you should focus exclusively on Tier 2 traffic. The short answer is… it depends. If you’re using a content locker with OGAds, we strongly suggest starting with Tier 1 traffic. This will maximize your earnings, especially when you’re just getting started. Once you start generating more revenue, you can explore other traffic tiers such as Tier 2 countries.

It’s important to remember that your traffic source can be influenced by your niche. If you’re getting low-quality traffic and not seeing the earnings you want, it might be time to adjust your strategy. Your earnings can vary significantly based on several factors, including your traffic tier, traffic source (such as YouTube or TikTok), niche (e.g., offering a free eBook on crypto), landing page, content locker, and more. However, in our experience, the most crucial factor to focus on is your traffic.

Conclusion

When it comes to affiliate marketing, focusing on tier 2 countries can be a strategic decision. If you’re a beginner we highly recommend starting with tier 1 traffic, but if you’ve got experience definitely try targeting tier 2 countries. All in all, we hope you take this information and apply it to your own marketing campaigns.

Learn Tier 1 Countries